Reformation is one of the few conscious brands that has made it into the celebrity zeitgeist. In fact if you google “Reformation celebrity” you can find entire slideshows devoted to celebrities wearing their trendy dresses. Most customers are initially drawn to them because they want to copy Taylor Swift’s style, but conscious consumers are enthralled after learning about their eco-friendly business practices (their clothes are sewn from reclaimed fabric and they track the environmental impact of each of their garments!) Whether you’re a fan of fast fashion or devoted to sustainable fashion, the end result is always the same — people LOVE this brand.
I’m personally not in a position to drop $428 dollars on a dress — no matter how many trees it saves, but I can afford to pay $60. That’s why I always look forward to this time of year when Reformation has their sale. I’ll let you, my lovely eco-fashionistas, in on a little secret that I learned the hard way — don’t buy something the first day of the sale. Once it starts, prices continue to drop in the weeks to come, but you won’t be able to get a price adjustment if the skirt you bought for $70 drops to $30 a couple days later (this happened me). When they first announce the sale everything is up to 30% off, a couple weeks later they add new items and everything is up to 50% off, and a couple weeks after that they add even more items and everything is up to 70% off. That’s where we are at today, and although some clothes I liked in the beginning are sold out, there’s plenty left and they’re now available for the lowest possible price.
I put together a list of 10 coveted items available in the Reformation sale this time around, and there’s plenty more where these came from. Here’s what I’m eyeing:
Blaise Dress. $59 instead of $118. Shop here.
Carnaby Jacket. $89 instead of $298. Shop here.
Madori Dress. $77 instead of $258. Shop here.
Liliana Dress. $128 instead of $428. Shop here.
Carmen Dress. $65 instead of $218. Shop here.
Kinsley Dress. $65 instead of $218. Shop here.
Paige Dress. $65 instead of $218. Shop here.
Saddie Skirt. $53 instead of $178. Shop here.
Sol Dress. $83 instead of $278. Shop here.
Celia Dress. $74 instead of $248. Shop here.
All photos via www.TheReformation.com